Messi’s Move to America On February 9th, Chinese authorities canceled two football matches Argentina were set to play in China. It was the next step of escalation in a diplomatic crisis. A crisis caused by Lionel Messi. Because he dared to be injured. He missed… Read More »Lionel Messi: Mastering the Business of Sports and Technology
Why Are Americans Buying European Football Clubs? All over the world, people are crazy about football, except for two of the largest and most powerful countries where football is actually not that popular. Both countries are trying to change that. “We have our Super Bowl.… Read More »American Money Takes Over: Why US Investors Are Buying European Football Clubs
Klopp’s Legacy Before Jürgen Klopp joined Liverpool FC as manager, the club was worth 1.2 billion euros. By the time he leaves the club, it will be valued at 3.9 billion euros. Few managers are as polarizing as Jürgen Klopp, hated and loved at the… Read More »The Legacy of Jürgen Klopp: Transforming Liverpool FC
The Fastest Selling Beverage of all time? Sixteen bottles every single second. That’s how much Logan Paul and KSI have managed to sell over the last two years. That’s a total of 1 billion bottles. Prime is officially the fastest selling beverage of all time.… Read More »From Hype to Billions: How Influencer Marketing Hacked the Beverage Industry (and What’s Next for Prime Hydration)
You know what Werder Bremen’s president said when they asked him for how much money he’d be willing to sell Diego? “If they want to take him from us, they’ll have to kill me first.” And he wasn’t alone. Back then, Diego seemed to have… Read More »From Wonderkid to Legend: Diego’s Tumultuous Journey with Werder Bremen
Marketing the Extraordinary When you think of the best watches in the world, what company comes to mind? Chances are high that you thought of Rolex, one of the best-known brands in the world. Although their product can’t do much besides answering one single question:… Read More »Why Football Isn’t Rolex’s Focus and How Sports Marketing Made it Iconic
It’s June 27th, 2013. The Miami Heat just won their second straight NBA title. Jason Kidd and Grant Hill just announced their retirements, and the 2013 NBA draft is about to begin. The first overall pick was going to the Cleveland Cavaliers. With their stellar… Read More »From Worst Trade Ever to NBA Champions: The Story of the Boston Celtics Rebuild
When his team gave away the penalty that would send them into the relegation zone with only seven minutes left on the clock, the kid yelled at the keeper to jump to his right. And he saved it! But the crazy thing is that, apparently,… Read More »From Turkish Wonderkid to Real Madrid Galactico: The Rise of Arda Guler
Why EA Killed FIFA? This is the most popular sports video game in history. In total, FIFA has sold more copies than its two nearest rivals combined. When you think about football, you think about the games you see on TV. But actually, people spend… Read More »Why EA Sports FC Replaced FIFA: The Game-Changing Decision Explained