Is it all just marketing? In 2023, Red Bull sold one and a half cans for every person on the planet. That’s more than 12 billion cans per year. Red Bull does much more than selling an energy drink. They own two Formula 1 teams,… Read More »From Energy Drinks to Football Domination: The Red Bull Football Model
The Incredible Economics of Chess This might be the most interesting Instagram ad ever. But not because of what you think. It’s not Messi and Ronaldo. It’s also not the secret hidden message that the board position is from a real game. The most interesting… Read More »Checkmate! How Chess Became the Fastest-Growing Sport on Youtube
Bernabeu’s facelift This is the new Santiago Bernabeu, the Stadium of Real Madrid, one of the biggest football clubs in the world. It just got a 1 billion dollar facelift. Wrapped in steel that can be lit up from underneath to show moving images, it… Read More »From Football Field to Money Machine: How Real Madrid’s New Bernabeu Generates Revenue
The WNBA’s Struggles and a Long-Awaited Starr For what seems like an eternity, the WNBA has faced relentless ridicule. Yeah, I don’t know, I don’t like the WNBA just ’cause it’s not good basketball. Fans mocked their empty championship parades and laughed at their tiny… Read More »Is the WNBA Sabotaging its Golden Goose? Caitlyn Clark vs. The Established Guard
Introduction With the 2024 NBA draft in the books, there is one major discussion that has dominated the NBA space over the last week. It isn’t about the number one overall pick. It isn’t about the outlook of these teams going into next season. It’s… Read More »Bronny James: The Future NBA Player Under the Spotlight
Nike dominates the shoe market with 38% of the total market share and has outpaced competitors for years. However, with sales falling in Q1 this year, Nike is facing its worst performance since the late 1990s. In February, Nike announced it would lay off 2%… Read More »Nike’s Challenges and Innovations in the Shoe Market
Breaking down LeBron’s Empire This might be the best business deal that LeBron James ever made. In April 2011, he bought 2% of Liverpool FC for $6.5 million. Ten years, one Champions League trophy, and a Premier League title later, his stake is worth more… Read More »LeBron James Scores Big with Liverpool Investment: From Fan to Partner
Zendaya has won two Emmys, one Golden Globe, and has more than 180 million followers on Instagram. She’s the face of a new generation of Hollywood icons, and brands are lining up for a chance to work with her. But instead of signing with the… Read More »On Shoes: How Roger Federer and Zendaya Are Redefining Athletic Footwear
Whenever you feel frustrated that your national team manager can’t get anything right. Just think to yourself: “at least I’m not English.” Because some of the things Gareth Southgate does, no one can possibly explain. Look, you know Jamal Musiala?! The German 21-year-old that may… Read More »England’s Biggest Regret? How Jamal Musiala Became Germany’s Golden Boy